As the 2017 Armory Week art fairs in NYC come to an end, I reflect on the hundreds and hundreds of pieces of work on view. It was a lot to digest, booth after booth, gallery after gallery, work that was polished, new, old, fresh, tired, bright, flashy, sculptural, political, humorous. You name it and it was at one of the many fairs. Overall the displays were impressive. Here’s my run down of some unforgettable work.
by Debbi Kenote
From Taos, to Bellingham, to Richmond to New York City, Open House corralled some of the most interesting contemporary emerging artists of 2017. They were kind enough to share with us some of their secrets to navigating the powerful social media path and their insights on how they use social media. Along the way they put some of our mounting suspicions to rest, discussing the make-or-break reaction to likes, and what kind of benefits they are really seeking–and getting–from Instagram, Twitter and Facebook.It is safe to say a few things are certain and that while not everyone needs the help of the internet to survive in the art world, it does seem that most believe it is a valuable tool. From researching artists to posting homemade cat gifs, these artists are not only creative with their posting, but also personal. In the age of social media, where all images, as Jake Reller says “are not fit for mass consumption,” perhaps it is this personal touch that keeps us interested in what these photos on small screens have to offer.
- WHAT MEDIUM DO YOU WORK IN AND WHERE DO YOU LIVE?
- ON AVERAGE, HOW OFTEN DO YOU POST IMAGE OF YOUR WORK OR PROCESS O SOCIAL MEDIA? DO YOU PREFER INSTAGRAM, TWITTER, OR FACEBOOK?
- WHAT DO YOU DO TO ACTIVELY ENGAGE OR INCLUDE YOUR FOLLOWERS, OR DO YOUR POSTS FUNCTION MORE AS GLIMPSES INTO YOUR ART PRACTICE?
- DO YOU USE SOCIAL MEDIA FOR RESEARCH PURPOSES, OR TO MEET/ LEARN ABOUT OTHER ARTISTS? ARE THERE PEOPLE IN YOUR LIFE YOU WOULDN’T HAVE MET WITHOUT SOCIAL MEDIA? HAS SOCIAL MEDIA EVER LED TO A SALE OR OTHER OPPORTUNITY?
- DO RECEIVED ‘LIKES’ AFFECT HOW YOU FEEL ABOUT THE CONTENT YOU POST?HOW DO YOU THINK THE ONLINE RESPONSE AFFECTS YOUR WORK?
- CAN ARTISTS COUNT ON PEOPLE SEEING THEIR WORK WITHOUT USING SOCIAL MEDIA? DO YOU KNOW AN ARTIST WHO DOESN’T USE SOCIAL MEDIA?